The World Social Marketing Conference, hosted by the Social Marketing Association of North America, will discuss how to effectively deliver programs to foster health, safety, and environmental behavioral changes. The conference will be held in person in Clearwater, FL.
What is Social Marketing?
Social marketing is a discipline that aims to change behaviors for the good of society, communities, and people. Social marketing approaches can increase the effectiveness of communications and marketing efforts. To create meaningful and sustainable behavior change, organizations can deploy social marketing strategies to overcome barriers and provide people with personal, relevant motivators to act. Learn more on EPA’s web page, Creating Messages That Drive Behavior Change.
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